The Lateness of the Hour

The Lateness of the Hour is the debut studio album from British singer-songwriter Alex Clare. It was released on 8 July 2011. The album peaked at number 17 on the UK Albums Chart, number 8 on the German Albums Chart and number 48 on the US Billboard 200. The album includes the singles "Up All Night", "Too Close" and "Treading Water". All the songs on the album apart from a cover of Prince's "When Doves Cry" were co-written by Alex Clare. Most of these songs were about his personal relationships. According to Clare, they came from "a combination of lots of different situations I’ve been in with unrequited love or love that's gone terribly wrong. "Too Close" for example was inspired by a particular relationship with a close friend that turned romantic but "didn't really work out and that felt too close. Other album tracks like "Whispering" and "Tight Rope" were inspired by his childhood surroundings as well as his love for literature. The album was released in the UK in 2011, but sold poorly initially and Clare was effectively dropped from his label. A month after he was dropped, he was contacted for permission to use a song from the album, "Too Close", in an advertising campaign for Microsoft's Internet Explorer 9. The ad propelled the song up the chart, and soon after, Universal Republic signed Clare to a distribution deal that allowed The Lateness of the Hour to be rush-released in America on iTunes on 24 March 2012.